Tesla UK sales drop 19% as Chinese EV rivals surge and market demand cools

December 4, 2025
-FXnews

Tesla’s UK sales dropped sharply in November, with registrations falling 19% year-on-year to 3,784 units, according to preliminary data from research group New AutoMotive.

The decline follows an even steeper halving of sales in October and reflects Tesla’s continued loss of momentum in Europe as Chinese EV makers, led by BYD, expand rapidly with cheaper, newer models. BYD’s UK registrations more than tripled last month.

Analysts say Tesla is struggling to draw buyers in a more competitive EV landscape, where legacy automakers and Chinese rivals are offering more compelling price points and upgraded designs

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