Released monthly by the Census Bureau, it tracks the dollar value of sales across a wide range of retailers, from autos and gas stations to restaurants and online stores. Because consumer spending accounts for roughly two-thirds of US GDP, the report carries real weight for growth expectations and interest-rate pricing.
Markets tend to focus on the “control group,” which strips out autos, gasoline, building materials, and food services. That subset feeds directly into GDP calculations and often matters more than the headline. Strong retail sales suggest resilient demand, firmer pricing power, and less urgency for rate cuts
US November retail sales +0.6% vs +0.4% expected