Snap shares rose on $400mn Perplexity AI deal and new AR spin-off

November 6, 2025
-FXnews

Snap shares rose after the company announced a $400 million partnership with AI start-up Perplexity to integrate its conversational search technology into Snapchat beginning in 2026. The deal, funded through a mix of cash and equity, was unveiled alongside stronger-than-expected third-quarter earnings that lifted investor sentiment.

Snap also said it will spin off development of its augmented reality Spectacles into a dedicated subsidiary called “Specs,” mirroring Alphabet’s Waymo model

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