Global fintech solutions
provider B2BROKER has named Moustapha Abdel Sater as its new Chief Commercial
Officer (CCO). The appointment is aimed at accelerating the company’s global
commercial strategy and expanding its market presence, as stated in the official
press release.
Sater brings over 14 years
of international experience from major technology firms, including Salesforce,
LinkedIn, Zoom, and Oracle. His expertise lies in driving sales, marketing, and
business transformation initiatives across Europe and the Middle East.
Strategic
Hire and New Liquidity Solution
In a statement, Sater said
his new role at B2BROKER “represents a meaningful opportunity to drive
growth.” His appointment coincides with B2BROKER’s recent launch of its
Liquidity Provider Turnkey solution.
The company describes this
new offering as a fully integrated system. It is designed to enable financial
institutions to establish their own Prime of Prime (PoP) liquidity operations,
providing infrastructure, technology, and compliance support.
Sater’s
Background and Commercial Focus
During his time at
Salesforce, Sater was focused on providing CRM, CPQ, and AI-powered solutions
to businesses, where he was involved in key digital transformation projects.
His background also includes leveraging technology to enhance marketing
efficiency and support cloud adoption.
Sater holds a Bachelor of
Science in Business from the Lebanese American University, with a double
emphasis in Management Information Systems and Banking & Finance. He is
fluent in Arabic, English, and French.
B2BROKER
Expands Institutional Fintech Offerings
Moustapha Abdel Sater’s
appointment comes as B2BROKER continues to expand its global footprint and
enhance its suite of fintech solutions. The company introduced professional
support and maintenance services for the cTrader platform and PrimeXM XCore, adding
to its existing MT4 and MT5 support.
The firm
recently entered into a partnership with FXCubic, a connectivity technology
provider. B2BROKER states this collaboration will utilize FXCubic’s bridge for
direct FXC-to-FXC connections, granting FXCubic’s clients access to B2BROKER’s
liquidity.
About
B2BROKER
Founded in 2014, the
company operates with key hubs in London, Limassol, Hong Kong, and Dubai,
serving clients across Europe, the Middle East, and Asia
