The data agenda is a bit boring …
But, NVIDIA CEO Jensen Huang is about to take the stage at CES in Las Vegas, where markets will be listening closely for signals on the next phase of accelerated computing and artificial intelligence. His keynote follows a one-hour pregame show focused on AI infrastructure, open ecosystems and so-called “physical AI”, a framing that hints at NVIDIA’s push beyond pure software models and into real-world, industrial and autonomous applications.
CES has increasingly become a platform for Huang to outline NVIDIA’s longer-term strategic vision rather than near-term product launches. In recent years, those addresses have focused on the convergence of data-centre scale computing, AI model training and inference, networking, and software platforms that lock customers into an end-to-end ecosystem. That theme is expected to continue, with NVIDIA positioning accelerated computing as the backbone for everything from cloud services and enterprise AI to robotics, automotive systems and digital twins.
A key area of focus is likely to be AI infrastructure. NVIDIA has spent the past several years redefining what a modern data centre looks like, shifting it from CPU-centric computing to GPU-accelerated, network-intensive systems optimised for AI workloads. That transformation has driven a wave of investment by hyperscalers, governments and large enterprises, and Huang is expected to reinforce the idea that AI demand remains structural rather than cyclical.
The mention of open ecosystems also matters. NVIDIA has been careful to balance its dominant hardware position with messaging around interoperability, partnerships and software frameworks that allow customers and developers to scale AI without being constrained by a single use case. Expect commentary around platforms that support model deployment, inference at the edge, and integration with existing enterprise systems.
Finally, “physical AI” is likely to be a central narrative. This refers to AI systems that interact with the real world — robotics, autonomous vehicles, industrial automation and simulation. Huang has previously described this as the next major growth frontier, where AI moves from digital outputs to physical action.
Taken together, the CES address is less about a single announcement and more about reinforcing NVIDIA’s role at the centre of the global AI build-out, at a time when governments, corporates and investors are increasingly focused on how and where the next wave of AI-driven productivity gains will emerge
