Trump and TACO: Will it be different this time?

Over the weekend, Trump announced that Denmark, Norway, Sweden, France, Germany, the United Kingdom, the Netherlands and Finland would face a 10% tariff from February 1, rising to 25% from June 1, unless the U.S. is permitted to buy Greenland. Trump is obsessed with Greenland citing national security reasons. According to him, if the US doesn’t take over Greenland, Russia and China will.

The reason is probably another. Greenland holds some of the world’s largest untapped deposits of rare earth minerals, which are critical for tech manufacturing and advanced weaponry. Currently, China dominates the global supply chain for these minerals. Owning or controlling Greenland’s resources would significantly reduce U.S. economic and military reliance on Chinese exports.

Since last year, we’ve seen Trump using tariff threats as a type of coercion to force other countries to accept his demands. Every time he threatened to impose tariffs, he set a future date for them to come into effect. He used this strategy over and over again to speed up or put pressure on negotiations. Eventually, he always got away with something or outright folded his hand.

This led to the famous TACO trade (“Trump Always Chickens Out”) when the markets react negatively to his tariff threats, stay in a kind of a limbo for some time, and eventually rally as he reaches an agreement or outright folds due to fears of too much market damage (see Liberation Day). It became so obvious that the reactions to his threats started to have less and less effect.

Trump loves the stock market, it’s his “benchmark” of success. He loves to brag about record highs and how that is the result of his actions. Moreover, this year we have the midterm elections and we’ve already seen Trump trying to appease the voters with affordability policies. He’s unlikely to push too hard on tariffs if that results in weakness for the stock market.

This week we have the World Economic Forum in Davos from 19th to 23th January. Trump will be there on Wednesday and other G7 leaders are also expected. That might be the first chance for a meeting. Trump will likely post something on his Truth Social if that happens. If we see de-escalatory language, the market will likely rally on that.

HUBFX

In any case, the market’s focus is now on this latest trade war, and even if we will likely fade the initial negative reaction on the TACO expectations, the upside in the stock market will likely remain capped. Therefore, watch out for develpments in the next days and weeks as they will provide trading opportunities

Trump and TACO: Will it be different this time?

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