Adam Button Brings 4 Practical Trading Sessions to the Finance Magnates Africa Summit
Most traders spend years trying to improve entries, indicators, and strategies. They are based on experience, mistakes, market shocks, and years of following global events.
📅 26 May | 2:00 PM–2:40 PM
There Are Only Three Reasons to Make a Trade (and many reasons not to)
Many trades begin with emotion rather than analysis.
Fear of missing out. Boredom. Hope. The pressure to always be active.
This session looks at the difference between legitimate risk-taking and emotional decision making. Adam will explain the three real reasons to enter a trade, warning signs traders often ignore, and why asking “who is on the other side?” matters before clicking buy or sell.
The biggest trading skill may not be knowing when to enter. It may be knowing when to stay out.
📅 26 May | 2:50 PM–3:30 PM
War Stories: Lessons from 20 Years in Markets (the pain, the pitfalls & the profits)
The most important trading lessons rarely come from perfect trades.
They come from missed opportunities, painful mistakes, market shocks, and moments that stay with traders for years.
In this session, Adam shares experiences from events including Brexit, central bank surprises, and trades that almost became career-defining moments.
Because every trader collects stories. What matters is what happens next.
📅 27 May | 2:10 PM–2:50 PM
Trade the News: What Actually Moves Markets (and why almost everyone gets it wrong)
Retail traders often react to headlines.
Markets react to expectations.
Those are not always the same thing.
This session breaks down how markets process news, why economic releases do not always produce expected reactions, and how experienced traders think about surprises, momentum, and second-wave moves after major announcements.
If you trade around news events, this session challenges how you interpret market reactions.
📅 27 May | 3:00 PM–3:40 PM
Deep Conviction: How to Hold When Others Fold (You can’t borrow conviction, but you can learn to develop it with my high conviction views)
Getting a market call right is difficult.
Holding that view while markets move against you can be even harder.
This closing session explores how conviction develops, how traders maintain discipline during uncertainty, and why independent thinking often matters more than following consensus.
Adam will share examples of high-conviction views and the process behind staying in positions when market noise becomes overwhelming.
More Than Trading Strategies
Markets continue to change, but human behaviour remains surprisingly consistent.
Fear. Greed. Doubt
